Category: Biz Talks

Most of my professional life had been in marketing and advertising agencies so I’ve been handling clients for a quite a bit now. Account management and client relations are not for the faint of heart. While most of my clients have been great to work with (or reasonable to say the least), I’ve seen different facets of human nature that most people don’t see in their lifetime.

Needless to say, I’ve grown a lot the past couple of months and I’d like to share it with people who are also in the same line of work. If you have more to share, it would be awesome to put your comment in the box below. Maybe we can all learn a thing or two.
Continue reading “5 Things I Learned about Client Relations”

I’ve always been asked that. And I must agree with Flint McGlaughlin of MECLABS –

“There is no one-size-fits-all time and frequency when you should send emails.”

Continue reading “When Should You Send An Email?”

Just in case you missed it, here’s the first part.

Next component you’d like to focus on is the Broadcasting and Sharing options. Make sure that Privacy is set to “Public”. Always enable Comments. This is a nice way to engage the viewers. You can always delete unwanted ones later.

Continue reading “Optimizing YouTube Videos – Part 2”

Almost every church has a video channel. Based on my observations, the two most common video sites are YouTube and Vimeo. This post isn’t a comparison of the two. As far as I’m concerned, it’s all a matter of preference. Most of my clients use both. However, with YouTube being the 2nd most important search engine in the interwebs, I’d like to dedicate the post in how to optimize videos in that little corner of the web. This will be part 1 of 2 posts.

Continue reading “Optimizing YouTube Videos – Part 1”

I find myself nodding my head and smiling when I read this. Funny because I can relate with it so much in my previous life as a marketing coordinator. The smartest advice I ever took was from my manager, who happens to be the company’s owner. She told me to be on the sales floor a lot. Although they seemed suspicious of me at first, I befriended these guys, sought them for advice and eventually, bridged the gap between our departments. That was something previous marketing coordinators never did. It led to more targeted campaigns, accurate evaluation metrics and overall sense of mission. On our side, it shattered the “ivory tower mentality” pervasive in many marketing departments. We brought our ideas down to the trenches. Input from the people in the front lines were valuable bricks we used as foundation for all marketing initiatives. On their side, they began seeing us as useful resource that would help them reach their quotas and keep their customers coming back for more.

Continue reading “Open Letter To The Sales Department”